Frequently Asked Questions
- ARTIFICIAL SWEETENERS
- CROSS CONTAMINATION
- PLAYING BY THE RULES
- TASTES AMAZING
- ZERO SUGAR
- USDA ORGANIC
- GOOD TIMES INCLUDED
What are Crook & Marker® cocktails?
We are reimagining alcohol with a portfolio of Zero Sugar Organic Cocktails that are bursting with flavor.
Available nationwide in Espresso Martini, Cosmo Rosa, Margarita, Paloma, Blackberry Lime Mojito, Piña Colada, Spiked Lemonade and Spiked Tea varieties, our cocktails are made with our organic alcohol, which is carefully brewed using USDA Organic ingredients including quinoa, amaranth, millet and cassava root.
Our current portfolio of guilt-free cocktails are sweetened from natural sources, gluten-free, non-GMO, vegan and kosher, and range from 5 to 15 percent alcohol by volume.
Where can I buy Crook & Marker cocktails?
Our cocktails are sold in retail stores, bars, restaurants and other locations nationwide. You can use our product locator to search for availability near you. Our listings are regularly updated so if you don’t find a location near you, please fill out our Request a Store Form or email [email protected] so we can try to help.
What type of alcohol is used in Crook & Marker cocktails?
Our cocktails are made with our proprietary organic alcohol, which is carefully crafted using organic ingredients including quinoa, amaranth, millet and cassava root.
Are Crook & Marker cocktails considered flavored beer?
Blending our organic alcohol with natural flavors means that our products are categorized as flavored beer. But we’re like nothing else. With Crook & Marker, we have pioneered the first fully USDA Organic portfolio of delicious cocktails.
Ultimately, this benefits our consumers because our products are more readily available at a larger number of retail locations, and greater accessibility means more opportunities to enjoy bold flavor you can trust.
Are Crook & Marker cocktails Certified Organic?
Yes, our cocktails are Certified Organic according to federal government standards and carry the USDA Organic seal on their labels.
Food and drinks that are labeled as organic and display the USDA Organic seal use ingredients that are grown and processed to the strict organic standards set by the National Organic Program of the U.S. Department of Agriculture (USDA). A third-party certifying organization accredited by the federal government must verify that a product meets those standards. Crook & Marker cocktails are Certified Organic by Natural Food Certifiers, as stated on our product labels.
How many calories are in Crook & Marker cocktails?
Our canned cocktails contain 100 calories per serving (one 11.5 oz can) while our bottled Margarita cocktails contain 110 calories per serving (4.2 fl. oz).
Our cocktails contain fewer calories than you will find in regular beer and even in most popular light beers, wine, hard seltzers and other flavored alcoholic beverages including spirits-based cocktails. Thanks to our organic stevia leaf extract, a smart sweetener that is derived from natural sources, almost all of the calories in Crook & Marker beverages come from organic alcohol — so your calories are coming from fun, not from sugar.
How much sugar is in Crook & Marker cocktails?
Our cocktails have zero sugar. We use organic stevia leaf extract, a smart sweetener that is derived from natural sources. We proudly detail the source of our sweetness, unlike many other alcoholic beverage brands that do not include their sugar content or sweetness source on their product labels, leaving you guessing.
How much alcohol is in Crook & Marker cocktails?
Each serving (one 11.5 oz. can) of our Margarita, Blackberry Lime Mojito, Paloma, Piña Colada, Spiked Tea and Spiked Lemonade beverages is 5% alcohol by volume (ABV)
Each serving (one 11.5 oz. can) of our Espresso Martini and Cosmo Rosa canned beverages is 10% alcohol by volume (ABV)
Each serving (2.8 fl. oz.) of our bottled Espresso Martini is 15% alcohol by volume (ABV)
Are Crook & Marker cocktails low in carbs?
Each serving of Crook & Marker beverages contains 1g carbohydrates or less.
Are Crook & Marker cocktails gluten-free?
Are Crook & Marker cocktails carbonated?
We make both carbonated and non-carbonated cocktails!
Our Paloma, Blackberry Lime Mojito and Piña Colada varieties are carbonated.
Our Espresso Martini, Cosmo Rosa, Margarita, Spiked Lemonade and Spiked Tea
varieties are non-carbonated.
Why did you decide to make your product organic?
We know that today’s consumers are more careful than ever about what they put in their bodies. This is why we provide full transparency about our ingredients on every Crook & Marker can.
We are committed to using as many organic ingredients as possible to produce high-quality cocktails, while supporting responsible and sustainable farming practices. Our global supply chain carefully sources organic ingredients that meet our rigorous standards for producing exceptionally flavorful and colorful cocktails that are perfectly sweet with zero sugar. We proudly display the USDA Organic seal to reflect this mission.
To make our organic alcohol, we use cassava root extract, ancient grains and other ingredients that are only grown on organic farms, manufactured by organic-compliant partners and processed in an organic brewery. These ingredients are free from toxic insecticides, herbicides, fungicides, fertilizers and other synthetic chemicals that can pose health risks when ingested frequently. In addition, the U.S. Department of Agriculture requires that certified organic products must use production methods and ingredients without residues that can potentially pollute air, soil and water.
How does Crook & Marker make a naturally gluten-free beverage?
Our cocktails are made exclusively from naturally gluten-free ingredients, including the organic ancient grains (quinoa, amaranth and millet) and cassava root extract used to make our organic alcohol. Some foods and beverages are labeled as “crafted to remove gluten,” but check the fine print: sometimes it still states “this product may contain gluten.” No fine print here.
Do Crook & Marker cocktails use genetically modified organisms (GMOs)?
No. Our cocktails are non-GMO.
Are Crook & Marker cocktails kosher?
Yes, our cocktails are certified kosher through the Orthodox Union. Look for the Ⓤ symbol near the nutrition facts on our cans and on the bottom of our packages.
Are Crook & Marker cocktails vegan?
Are Crook & Marker cocktails keto diet friendly?
Each serving of our canned cocktails (one 11.5 oz. can) and bottled Margarita cocktails (4.2 fl. oz) contains 1g of carbohydrates or less. You should consult your physician or dietician before starting or modifying any diet, particularly a complicated one such as a ketogenic diet, and for advice on whether our beverages are appropriate for your diet because Crook & Marker cocktails are not intended for weight control.
How can Crook & Marker cocktails have zero sugar if they contain alcohol?
Although sugar is needed to create alcohol, that doesn’t mean all alcoholic beverages have to contain sugar. Alcohol is created by using yeast to ferment sources of sugar, such as grapes for wine or barley for beer. To make our organic alcohol, we ferment simple carbohydrates extracted from our organic ingredients including ancient grains and cassava root. All of the sugar is converted or removed, leaving our finely filtered and perfectly polished organic alcohol. Most alcoholic beverage makers are not required to disclose sugar content on their product labels, so you may not always know exactly how much sugar is in other drinks. Our cocktails are sweetened with organic stevia leaf extract, which is derived from natural sources — allowing us to deliver great taste with zero sugar.
Why do sugars in alcoholic drinks matter?
In many beers, flavored alcoholic beverages, wines and spirits-based cocktails, sugar contributes the most calories to drinks (after alcohol) and most nutritionists agree that excess sugar intake results in long-term increased risk of weight gain and obesity*. It’s relatively easy to tell the sugar content of wine simply by tasting it, but it’s more difficult to avoid sugary beers and other flavored alcoholic beverages that may contain sugar, simple syrup or other types of artificial sweeteners. Many beer and flavored alcoholic beverage labels don’t disclose their sweetener source, sugar levels or the sugar-laden ingredients added. That’s why we’re committed to being up front about the contents of our cocktails.
*Crook & Marker cocktails are not for weight control
What is organic stevia leaf extract?
Organic stevia leaf extract comes from the leaves of the stevia plant, which is a member of the chrysanthemum family. To extract the plant’s naturally intense sweetness, stevia leaves are harvested, dried and then steeped in hot water (like making tea). The resulting liquid extract is then filtered and purified. Given that stevia leaf extract is over 200 times sweeter than sugar, only a tiny amount is used in our cocktails.
What is organic quinoa?
One of the ancient grains used in our cocktails, organic quinoa was a staple food for thousands of years in the Andes region of South America. Historical evidence indicates that the peoples of the Andes began using quinoa in their diets between 3000 and 5000 B.C.E. It was one of just a few crops the ancient Incas cultivated at such high altitude. Often referred to as the “golden grain of the Andes,” quinoa is known for its adaptability to climate conditions and is a popular ingredient in modern cuisine worldwide.
What is organic amaranth?
Naturally gluten-free, organic amaranth is one of the ancient grains used in our cocktails. Estimated to have been domesticated 6,000 to 8,000 years ago, amaranth was a native staple whole grain of the pre-Columbian South American Aztecs grown in the region of modern-day Peru.
What is organic millet?
Organic millet, a gluten-free, small-seeded grass, has been consumed for thousands of years and is now one of the ancient grains used in our cocktails. Millet was critical to the early development of many farming societies and different varieties are now grown around the world. Millet is prized for its ability to thrive in harsh weather conditions.
What is organic cassava root?
Organic cassava root extract is an ingredient used to make the organic alcohol in our cocktails. This ingredient comes from the brown-skinned tuberous root of the cassava plant, which has been grown for thousands of years in the tropical regions of South America.
Does your Spiked Tea have caffeine?
Yes. As our Spiked Iced Tea is crafted from real brewed tea, it contains minimal amounts of caffeine (less than 10 mg of natural caffeine per serving), or nearly a third of the caffeine in a cup of green tea.
Is your Spiked Tea crafted from real tea?
Yes. Our Spiked Iced Tea is crafted from real brewed tea.
Does your Spiked Lemonade contain real lemon juice?
Yes. Our Spiked Lemonade is crafted from real lemon juice.
Do your Margarita, Paloma and Blackberry Lime Mojito cocktails contain real lime juice?
Yes. Our Margarita, Paloma and Blackberry Lime Mojito are crafted from organic lime juice.
Where do the Crook & Marker cocktail flavors come from? Are they really “natural”?
Our Certified USDA Organic cocktails use only organic natural flavors. We use proprietary oils, resins and other extracts derived from natural plant sources to deliver the bold flavors found in our cocktails.
The term “natural flavors” has different meanings depending on whether beverages are Certified Organic. Under current government regulations, drinks that are not Certified Organic may include synthetic solvents, preservatives, and other additives or hidden ingredients bundled into a “natural flavor.”
However, natural flavors in Certified Organic products — like Crook & Marker cocktails — are subject to much stricter regulations. For example, they cannot contain a long list of certain ingredients, including synthetic solvents and preservatives, and cannot use flavor extracts derived from genetically engineered crops. We are proud of the quality of the organic natural flavors that make Crook & Marker cocktails so distinctively delicious.
Where do the colors of Crook & Marker cocktails come from?
The colors of our cocktails are created solely from natural sources, such as fruit and vegetable juices.
Are the colors of Crook & Marker cocktails “certified colors”?
No. Many beverages contain “certified colors,” which are synthetic color additives. Certified colors allowed by the U.S. Food & Drug Administration for use in beverages include synthetic substances such as Blue No. 1, Red No. 3, and Yellow No. 6 — you won’t find these in Crook & Marker cocktails.
What is fermentation?
Fermentation is the process by which an organism metabolizes or “digests” one or more food sources to produce a desired product. In making our organic alcohol, we use yeast – a single-celled organism that feeds off simple sugars and breaks down simple carbohydrates extracted from ingredients including our ancient grains and cassava root into alcohol, eliminating all the sugar.
To ensure the highest quality for our cocktails, we carefully curated and selected a yeast strain that met our exacting brewing standards. Combining this yeast strain with our organic ancient grains and cassava root is part of how we create our organic alcohol with a distinctively clean and smooth taste.
Do Crook & Marker cocktails contain sulfites?
Our cocktails are free from any added sulfites. Many other alcoholic beverages (especially wines, beers and ciders) often have sulfites (mostly the synthetic chemical potassium metabisulfite) added as an artificial preservative, which can cause adverse reactions in people who are sensitive to sulfites.
Do Crook & Marker cocktails include MSG?
No, our cocktails do not contain the flavor enhancer MSG (monosodium glutamate).
What is citric acid?
Citric acid is a naturally occurring substance produced in almost all living cells. Significant amounts of citric acid are contained in most plants and animals, and it is easily metabolized and eliminated by the body. Our citric acid is Non-GMO Project Verified (a key independent standard for consumers who seek to avoid GMOs) and comes from the fermentation of non-GMO cassava. It is used to enhance flavor in Crook & Marker cocktails and does not add sugar to our drinks.
What is sodium citrate?
Sodium citrate, commonly known as sour salt, is the sodium salt of citric acid and is used in tiny quantities to enhance the flavor in each Crook & Marker cocktail.
What is malic acid?
Malic acid is a naturally occurring substance found in fruits such as apples. Our non-GMO, non-synthetic malic acid is produced from a fermentation process and enhances flavor in Crook & Marker cocktails, is easily metabolized and eliminated by the body and does not add any sugar to our drinks.
What package sizes are Crook & Marker cocktails available in?
Our canned Margarita, Blackberry Lime Mojito, Paloma, Piña Colada, Spiked Tea and Spiked Lemonade flavors are available in 8-packs. Our canned Espresso Martini and Cosmo Rosa are available in 4-packs. Our bottled Espresso Martini is available in 500ml bottles.
Do Crook & Marker cocktails need to be refrigerated?
We believe Crook & Marker cocktails taste best when they’re ice cold, so we recommend refrigerating them or pouring them over ice before drinking.
What is the shelf life of Crook & Marker cocktails?
Generally, Crook & Marker cocktails will taste best for about 12 months after they were packaged.
You can determine the packaging date by checking the first four digits of the Julian Date Code on the bottom of every package or can. The first digit represents the “ones digit” of the calendar year it was packaged. For example, if it starts with a “1” it was packaged in 2021. The last 3 digits represent the numerical day of the year it was packaged — for example, 365 would represent December 31.
Once you’ve determined the packaging date, add 12 months to that date to determine the “taste best” date of that particular package.
1031 = Packaging date of January 31, 2021, with a “taste best” date of January 31, 2022
2032 = Packaging date of February 1, 2022, with a “taste best” date of February 1, 2023
I am a wholesaler—how can I distribute Crook & Marker® beverages?
Email [email protected] with your contact name, business name, address, phone number and email address. We will get back to you right away.
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